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This web page coolingtowersolutions.com states the following, "In 1964, we pioneered the concept and technique of preservative spray treating an operating cooling tower to prevent internal wood decay." We saw that the website also stated " Preservative spray treatment to prevent wood decay is our main focus, along with cooling tower repairs." It also said " Many of our customers who began with our service in the beginning still use our services today to protect their wood frame cooling towers against internal wood decay. In addition to decay prevention and control, COOLING TOWER SOLUTIONS." The header had cooling tower spray treatment as the highest ranking optimized keyword. It is followed by cooling tower wood preservation, wood decay prevention, and preservative spray treatment which isn't as ranked as highly as cooling tower spray treatment. The next words coolingtowersolutions.com used was cooling tower preservative spray treatment. cooling towers was included but might not be understood by web engines.